[BANGKOK] Bangkok’s Banthat Thong has been revitalised and is now being referred to as ‘Chinatown 2’, a downtown area at Yaowarat with nostalgic vibes and numerous street vendors.

Post-pandemic, this area has transformed from a neighbourhood known for clothes and car accessories into a food hub bustling with street food options.

The exterior of Nueng Nom Nua in Bangkok’s Banthat Thong neighbourhood, easily spotted with its giant logo of a boy holding a Shokupan bun

Michelin Bib Gourmand Jeh O Chula is one of the more popular food establishments in the area, known for its satisfying pot of Tom Yum Mama.

And now, we have even more options such as Nueng Nom Nua, which originated from Phuket, Thailand, in 2022, located just a short distance away from Jeh O Chula.

Nueng Nom Nua’s distinctive facade in Bangkok, drawing crowds with its iconic Shokupan boy logo

Nueng Nom Nua is easily recognisable from afar, thanks to its gigantic logo of a boy holding a Shokupan bun, located next to the T-junction of the main roads.

Open from 4pm daily, it is advisable to head down before their opening hours, as there is usually a long queue outside the shop.

Customers queuing outside Nueng Nom Nua in Bangkok before its opening at 4 PM daily

Scan the QR code outside the shop to get a queue number, and the service staff will direct you into the store.

Inside, find an empty table before heading to the cashier to queue and place your order. Note that only cash and PromptPay are accepted here.

The cosy interior of Nueng Nom Nua in Bangkok where diners enjoy Shokupan bread and more

Three different types of bread are made in-house, namely their signature Shokupan (Japanese milk bread), Charcoal Chocolate, and Pain de Mie.

The signature Shokupan (Japanese milk bread) at Nueng Nom Nua, freshly made in-house daily

Their Shokupan (Japanese milk bread) is made using Japanese wheat flour and the Yudane technique to give it a soft texture.

Once toasted, the surface becomes crispy with a golden-brown appearance.

Crispy, golden-brown toasted Shokupan at Nueng Nom Nua, served with a variety of dipping sauces

A Small Set (THB 35, SGD 1.40) comes with a single slice of toasted Shokupan, sliced and skewered into three sticks with one accompanying dipping sauce.

You can top up an additional THB 5 (SGD 0.20) to change it to Charcoal Chocolate Bread.

A small set of toasted Shokupan at Nueng Nom Nua in Bangkok, perfect for a light snack with one dipping sauce

I had the Medium Set (THB 105, SGD 4.10), which comes with three slices (nine sticks) of toasted bread and three dipping sauces.

There is an extensive selection of 19 dipping sauces to choose from, and I opted for their top three flavours: Pandan with Coconut Milk Custard, Salted Egg Yolk Custard, and Hokkaido Milk Cream.

I enjoyed the Shokupan, which is light and crisp without being overly dry.

The dipping sauces complement the toasted bread well, adding moisture and flavour to the otherwise mild bread.

A medium set at Nueng Nom Nua, featuring three slices of Shokupan paired with three dipping sauces

Apart from their toasted bread served on sticks, it is also available as Lava Toast (THB 135, SGD 5.30), consisting of cubes of toasted bread neatly stacked with a scoop of ice cream.

I chose the Charcoal Chocolate Toast with Uji Matcha Sauce, topped with a scoop of matcha ice cream (additional THB 20, SGD 0.80).

Charcoal Chocolate Lava Toast with Uji Matcha Sauce and matcha ice cream at Nueng Nom Nua Bangkok

What I liked was that the Charcoal Chocolate Toast is more moist and dense compared to the Shokupan, and it is also more flavourful due to the addition of cacao powder.

With everything neatly sliced into cubes and served on sticks and plates, it makes for a more convenient eating experience.

Charcoal Chocolate Toast at Nueng Nom Nua in Bangkok, sliced into cubes for easy enjoyment

Occasionally, customers can be seen ordering takeaways for their Rich Milk (no queueing required).

The Rich Milk (THB 45, SGD 1.80) comes in eight different flavours: Signature, Uji Matcha, White Malt, Chocolate Malt, Taiwanese Milk Tea, Thai Tea, Butterscotch, and Pink Milk.

Rich Milk at Nueng Nom Nua Bangkok is available in eight flavours, including Uji Matcha and Butterscotch

Each cup of Rich Milk is served chilled and slightly sweetened.

In terms of texture, it is creamy with a smooth mouthfeel, though I personally found the flavours to be just decent.

Depending on the queue situation, you can explore and grab some food in the bustling Banthat Thong neighbourhood while waiting.

The bustling Banthat Thong food neighbourhood in Bangkok, perfect for exploring while waiting in queue at Nueng Nom Nua

Nueng Nom Nua – Banthat Thong
1471 Banthat Thong Road, Khwaeng Wang Mai, Pathum Wan, Bangkok 10330
Opening Hours: 4pm – 1am (Mon – Sun)

Google Maps – Nueng Nom Nua – Banthat Thong

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* Written by Nicholas Tan @stormscape who loves all things [NEW]. DFD paid for food reviewed unless otherwise stated.

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